The earliest instances of McDonald's utilizing advertising for the sandwich were mainly print ads, and a TV ad where Hoyt Axton sings "The Ballad Of Big Mac" which aired in 1969. The name was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac: "Two all beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun."īig Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger. ![]() This index is sometimes referred to as Burgernomics. The Economist has used it as a reference point for comparing the cost of living in different countries - the Big Mac Index - as it is so widely available and is comparable across markets. The Big Mac is known worldwide and is often used as a symbol of American capitalism. One of its most distinctive features is a middle slice of bread ("club" layer) used to stabilize contents and prevent spillage. The sandwich was so popular that it was added to the menu of all U.S. It was designed to compete with a similar Big Boy sandwich. ![]() The Big Mac first debuted at Delligatti's Uniontown, Pennsylvania restaurant in 1967 at a selling price of 45 cents. ![]() The Big Mac was created by Jim Delligatti, one of Ray Kroc's earliest franchisees, who was operating several restaurants in the Pittsburgh area.
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